About Harry Horsfall

That same passion evolved into Zebu Live – now the UK's flagship web3 summit. As the driving force behind the conference, Harry has helped turn it into a gathering for builders, brands and blockchain pioneers. With his background in events and deep industry ties, Zebu Live has become a high-energy space where innovation meets culture.

Harry was one of the first marketing hires at Luno, playing a critical role in the company’s growth from 800,000 to over 10 million users. His work helped position Luno as a global player in the crypto space, ultimately leading to its acquisition by Barry Silbert’s Digital Currency Group (DCG). It was a pivotal chapter that cemented Harry’s reputation as a growth-focused marketer in the digital asset space.

Beyond web3 marketing, Harry is also a founder and builder. He has co-founded and launched two DeFi dApps – proof of his hands-on commitment to innovation in a rapidly evolving ecosystem. His work in DeFi reflects a deep belief in the power of decentralised technology to drive financial transformation.

Today, Harry is the CEO and co-founder of Flight3, an award-winning web3 marketing agency. Formerly known as Zebu Digital, the agency has become a creative and strategic powerhouse for leading web3 projects. Backed by over a decade in marketing and a legacy of building at the frontier, Harry continues to lead from the front – mentoring startups, speaking globally and championing the future of web3.